6 Marketing must haves when launching a new startupArticles 03.07.2013
Almost everyone who is in the process of starting a business is aware of how important startup marketing is. However, deciding what is required in order to ensure marketing success can be difficult. There are a few items that will help ensure that your marketing is as successful as possible.
1. A STRONG ONLINE PRESENCE
These days, most people turn to the internet when looking for business information or service providers. As a result, businesses who have taken the time to optimize their online presence will receive far more business than those who haven’t. Ensuring that your company has active social media profiles as well as an active website are perfect examples.
2. STRONG BRANDING
In today’s business world, company branding is about far more than just a well-designed logo, name and design. Your brand has to be able to offer clients an item or service that they need but are unable to obtain elsewhere. It is also important to ensure that your brand is integrated into all aspects of your business, including email signatures and the way you answer calls.
3. SOMETHING THAT HAS THE ABILITY TO GO VIRAL
In order to promote your business to as many people as possible, it is crucial to have a form of advertising or promotional material that has the ability to go viral. This can either be in the form of a well-promoted blog post or even a video that describes your service or product, why it is unique and why customers will benefit from using it instead of a product from a competitor.
4. GOOD WEBSITE DEVELOPMENT
To ensure that your company has a successful online presence, it is imperative that you utilize the services of an experienced website developer. They will see to it that an appropriate domain name is registered while also dealing with the back end of the site development process. Before allowing the site to go live online, they will also test each function and module to ensure customer satisfaction.
5. A GREAT WEBSITE DESIGN
Simply having a website as part of your startup marketing strategy is not enough. Your website should be functional as well as aesthetically pleasing to those who visit it. The site should also be easy to navigate and information that your visitors require about your company should be easy to locate. Your website design should also include links to connect with your company’s social networking profiles.
Some examples of great web design:
6. A DIGITAL VOICE
A company’s digital voice should reflect who they are and what they stand for. For example, if they are more appealing to a youthful group, the tone of voice used in video advertising should be more friendly and easygoing. However, if your target market is comprised more of professionals, it should be of a more professional nature. The form of digital voice used has the ability to either make or break a company’s startup marketing strategy.
Implementing these strategies as part of your startup marketing strategy will ensure that you are able to reach your target market in the best ways possible.