“Marketing talks out” training course ( For Azerbaijanis )Training 27.09.2013
“Young trainers school”, that established the first ever national certification system for trainers in Azerbaijan, launches “Marketing talks out” training course. In scope with theoretical foundations the course aims to develop practical skills. 50% of training dedicated to handling of study materials, 40% is assigned for case studies and role games, and 10% will cover discussion with expert. During training course You will get proved touchstone and guidelines for decision making, clear analysis and successful marketing strategies.
“Marketing talks out” training course include following topics:
1) Description of marketing and its goals
• Marketing conceptions
• Marketing strategy of company or business (SWOT, PEST, Ansoff matrix)
• Marketing Mix
• Result oriented vs. Customer oriented
• Brand definition, Brand vs. TM
• Brand structure
• Brand architecture
• Brand strategy and message
3) Marketing communications
• MARCOM definition
• MARCOM modules
• MARCOM planning
4) Strategic marketing
• Strategy and tactics
• Macro and Micro analysis
• Methods of analysis (Porter’s 5 forces, BCG, Cluster analysis, STP)
• Portfolio analysis (ABC, XYZ, ABC-XYZ)
“Marketing talks out” training course will last 4 weeks (16 hours, each training session lasts 4 hours).
Trainings will be held on Sundays starting from 20th October in range of 11:00 – 15:00. Trainers: Mirismayil Rzayev – more than 7 years of training experience, get bachelor degree in Academy of Public Administration under the President of the Republic of Azerbaijan, studied International Marketing and Management in “ISM university of Management and Economics”. During FIFA U-17 WWC worked as Brand-protection specialist, currently working in Delta Group as Brand Manager. Elgun Xelilov – more than 6 years of training experience, graduated from Azerbaijan State University of Economy, NIMA (Netherland Institute of Marketing) certificated specialist, took 4 weeks internship program on management in Germany. Has more than 3 years of professional experience in marketing, currently employed by Norbert Schaller as Regional Sales Manager. Expert: Kamran Nunetli – graduated from Azerbaijan Cooperation University, get master degree in marketing in Dokuz Eylül University, NIMA (Netherland Institute of Marketing) certificated specialist. Has more than 6 years of professional experience in marketing, currently working in Delta Group as Marketing Manager Assistant. At the end all training participants will be tested and according to results will get A, B and C rated certificates.
Fee for training course 110 AZN, students get discount and will pay 85 AZN. Training materials and coffee-break included in payment. To complete application You should e-mail your contact details, name, surname and information about studies and professional experience to firstname.lastname@example.org, afterwards you need approach to the office.
Number of applicants limited!
Address: Garabagh str., Firuza Business Center 3rd floor, behind “Sharq Bazar”. Office telephone: (012) 496 37 24 Mobile: (055) 717 64 20 Email: email@example.com